A good campaign starts with understanding what the customer wants to achieve. This idea gains traction when the search becomes a conversation: the person can share their goal, context, and preferences before even learning about a brand.
On October 28, 2026, Google announced the expansion of AI Mode ads to ten new countries. In the press release, Brazil, Mexico, and the United Kingdom are listed as markets scheduled for an additional rollout in the fourth quarter. Therefore, the announcement does not mean that the feature is already available to all Brazilian advertisers.
From Keyword to Need
Our take on this evolution is that messages need to address more comprehensive questions. Someone searching for a website may actually want to offer services in three languages, receive quote requests, or organize a catalog.
To prepare your communication strategy, gather the questions you receive via email and WhatsApp. Group recurring issues and draft clear, business-oriented responses. This material can guide campaigns, service pages, and content, regardless of the ad format used.
The ad needs to lead to a good landing page
Imagine an e-commerce setup campaign that leads to a generic page, without explaining integrations, steps, or ways to contact you. The promise loses its impact precisely when the visitor shows interest.
A coherent landing page should continue the conversation started in the ad. Present the solution, address relevant questions, and offer a clear call to action. Avoid cramming several unrelated offers into the same space.
Test with a specific question
Instead of changing the image, headline, audience, and landing page all at once, test a single hypothesis. For example: Does a message focused on catalog organization attract more qualified leads than one focused solely on appearance?
Evaluate the quality of these leads together with the sales team. Clicks alone do not indicate whether the offer was understood.
New formats expand possibilities, but the strategy still requires clear objectives, content, and ongoing monitoring. Virealto helps align brand communication with the digital experience each prospect receives.
